Allen Ruddock

Connections are vanity, engagement is sanity…..

LinkedIn is the social media network for professionals.

With over 575 million registered users, 260 million distinct logins a month and over 25 million UK users it is the place to find clients, suppliers and partners. 

But as with all social media platforms, there is a right way and a wrong way to use the tool. Many users are fixated on growing the number of connections they have believing that quantity will lead to results. But as is often the case, quality wins out over quantity every time. Quantity of connections is just a vanity measure. 

In this session, Allen will be talking about what really matters on LinkedIn, and that’s engagement. He’ll share his top engagement strategies. Only through great engagement will connections become leads.